We created a multi-page e-commerce website for Svoya Roza, an established floral retail chain and producer with a 17-year history. The main challenge was to transform their legacy web presence into a scalable, modern commercial platform capable of supporting complex logistics, regional store data, and automated marketing systems. To achieve this, we developed a robust architecture engineered for business growth. The interface utilizes clean layouts, generous negative space, and elegant typography to elevate the visual presentation to a premium editorial level. On the functional side, we integrated a full user dashboard connected directly with 1C inventory, YooKassa payments, and the LoCards loyalty system for real-time bonus tracking. We also established smart delivery routing for Moscow, Voronezh, and Volgograd using both internal fleets and Yandex.Delivery. The final platform perfectly combines high-end visual storytelling with a powerful retail engine.