We designed a series of Instagram and Facebook Stories creatives for Scruffs (PetsLoveScruffs) to explore e-commerce marketing in the pet care and accessories sector. I created this project for my portfolio with a focus on fast product understanding, brand positioning, and everyday home coziness. Each creative is built around a single clear message: comfort, care, and ergonomic support. Headlines are short and clear, designed to be read in seconds. The visual system maintains a consistent warm color palette, soft textures, and minimal backgrounds where the pet bed is always the hero, reinforced by authentic pet imagery to build trust. This approach makes the creatives easy to scan, visually appealing, and effective in mobile feeds. The result is a premium look that makes the product value obvious at first glance.