We developed a vibrant series of Instagram Stories creatives for Old Jamaica Ginger Beer to explore high-energy advertising in the beverage and FMCG sector. I added this project to my portfolio to demonstrate how dynamic composition, bright colors, and ingredient textures visually reinforce a drink's bold, energetic character and fiery ginger flavor. Each creative places the product at the center, supported by energetic lifestyle backgrounds inspired by heat, movement, and refreshing ingredients. The layout follows a clear flow: hero product, bold personality headline highlighting real ginger taste, and a direct CTA. Clear spacing and strong contrast ensure the product and message stand out in the fast-paced Stories format, effectively driving brand presence and motivating users to try the drink.