We created the visual identity for My Brand Alchemy, a branding agency that helps entrepreneurs transform and reimagine their businesses. The identity reflects the studio’s philosophy of blending strategy, clarity, and a touch of intellectual magic. A monochrome visual system, inspired by alchemy and laboratory aesthetics, supports precise, concept-driven typography and a custom symbol integrated into the logotype. Atmospheric glass imagery contrasts with clean geometric forms, highlighting transformation as a thoughtful and carefully crafted process. The result communicates the brand’s mission — turning raw ideas into refined and powerful identities.