I created a cozy, emotionally driven brand identity for La Mie, a conceptual French bakery built around the tagline "buns as airy as a cloud." Aiming for a 100% original, contest-compliant solution, I bypassed generic stock graphics and avoided pre-existing brand redesigns, developing the entire project from scratch using the platform’s asset ecosystem. My creative sprint started with bakery market research, naming iterations, and AI-assisted layout exploration. The brand’s anchor is a custom mascot, a charming poodle in a beret, hand-sketched on a tablet and vectorized for perfect scalability. To amplify the warm, artisanal vibe, I replaced commercial fonts with custom hand-lettered typography for the primary logo, pairing it with clean supporting fonts from the platform’s approved library. The final presentation integrates a soft pastel palette of biscuit yellow and cloud blue with AI-generated packaging mockups, including branded coffee cups and pastry bags curated straight from the gallery.