We designed a comprehensive suite of high-converting ad creatives and developed a launch-ready paid media strategy for Forus, a health and wellness brand targeting sleep and recovery. The client needed a strategic performance setup to introduce their product range, drive initial acquisition, and build trust in a competitive market. To tackle the launch, we created a diverse pool of video assets and dynamic motion creatives focused on key conversion angles: customer social proof, ingredient breakdowns, bundle promotions, and expert endorsements backed by medical professionals. We combined crisp typography, clean product framing, and high-impact visual hooks to clearly communicate benefits like optimized sleep and nervous system support. The final deliverable includes a full suite of vertical video creatives tailored for Meta and TikTok, alongside an end-to-end creative strategy for post-launch scaling. The project demonstrates our ability to translate complex health benefits into engaging, high-performing performance ads that build immediate brand authority.