Industry
Premium Furniture
Services
Web-site: Desktop & Mobile
About
For De La Espada, I worked on a visual narrative that celebrates the beauty of natural materials and thoughtful craftsmanship. The goal was to show that premium furniture is more than just a functional object – it’s about the warmth of solid wood, the texture of fine textiles, and the unique atmosphere they bring to a home I developed one motion piece and two static ads that focus on "tactile minimalism." By using soft, directional lighting, I highlighted the grain of the oak and walnut and the intricate joinery that defines the brand’s quality. The composition feels like an architectural gallery: plenty of air, calm tones, and a strong focus on pieces built to last a lifetime The result is a campaign that connects the viewer with the physical feeling of the materials, positioning De La Espada as a choice for those who value soul and character in their living space



